In 2011, as a sponsor of the existing WISE Symposium, CNY Latino co-owner and Editor in Chief MARISOL HERNANDEZ noticed the need to enhance the presence of women of color at the WISE conference, and proposed to the organizers, the creation of a conference titled WISE Latina, to help serve the needs of the expanding Hispanic female entrepreneurial population in Central New York State. Since its inception, WISE Latina has gradually increased in attendance and participation, becoming a recurring celebratory event within the annual WISE Symposium every year since 2011.